Class acts: Putting creativity to work

Catherine Darby

Abstract


What does the next generation of professional journalists need? Multimedia skills aside, the
core requirements are employability and creativity. The challenge lies in incorporating these
into an academic qualification. The Masters in Magazine Journalism at the University of
Central Lancashire (UCLan) offers its postgraduate students the option of researching,
creating and critiquing individual, original 68-page magazines. In partnership with academic
assessors, industry editors and publishers blind second mark the students’ magazine projects
according to set criteria. Experts thus assess creativity within an academic framework and
potential employers are provided with a professional seal on a coursework showcase of
students’ abilities.

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